Tuesday, March 27, 2007

TGIFriday's Moving To Smaller Portions

"While the success of Friday’s smaller portions is far from certain, its heavily marketed Right Size campaign is among the boldest efforts yet to address problems in the restaurant industry that many had considered insolvable: How do you sell the idea of giving people less food? More important,how do you make money at it?"

Will Diners Still Swallow This? - New York Times

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